Modern marketing to grow your online store
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Ecommerce marketing to grow your business
With millions of e-commerce businesses competing for the same customers, poor marketing is a common reason many online stores fail. To succeed, you need to stand out and attract the right customers. E-commerce marketing helps highlight what makes your store unique, getting you in front of prospective buyers at the right time and place.
Best-in-class e-commerce tools
5 reasons to use an e-commerce marketing platform
All-in-One Solution
Manage all your marketing channels in one place with Marketing 360® for streamlined e-commerce success.
Simplify Marketing
Consolidate your e-commerce marketing across channels like Facebook, Instagram and Google with an all-in-one platform.
Save Time
Streamline your e-commerce marketing and save time while growing your store with Marketing 360®.
Cost-Effective
Cut costs by using a singular platform that provides all essential marketing tools at one low price.
Track Performance
Easily monitor and improve your e-commerce marketing results from one unified platform.
Best-in-class e-commerce tools
Must-have marketing channels for online stores
- SEO and content marketing
- Most of the time, the search for a new product or brand starts on a search engine, like Google or Bing. Get found and rank higher in the SERPs (search engine results pages) with the right combination of e-commerce search engine optimization (SEO) and content marketing. Best of all, every organic click is totally free.
- Email Marketing
- Not every prospective customer will be ready to make a purchase the first time they see your product or are introduced to your brand. With email and text message marketing, you can stay in front of and nurture your visitors into paying customers. You can also drive repeat purchases, get product reviews, send out abandoned cart reminders and more.
- Social media marketing
- Social media is where most people are spending their time online these days and they’re not just socializing with family and friends, either. Many social media users are actively looking for new brands and products. That makes social media an essential marketing channel for modern online stores.
- Online Advertising
- From Google to Facebook, there are many different channels your prospective customers may be looking for your products and spending their time online. With the right multi-channel advertising strategy, you can increase your visibility wherever your prospective customers are already spending their time online.
- Reputation Management
- These days, an online store’s reputation is everything. And, no one wants to buy a product that’s going to break down prematurely or fail to meet their needs. Five-star product reviews and a great reputation go a long way to building trust with prospective customers and driving sales for your online store.
- Online Store
- Turn more visitors into customers with a modern online store website that looks great on all devices — you deserve an e-commerce website that drives results.
Benefits of working with an e-commerce marketing team
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Do more for less
E-commerce marketing can be expensive, even if you are doing it yourself. Not only do individual e-commerce marketing tools add up quickly, but the time you spend on marketing adds up, too. When you outsource your strategy to your own dedicated e-commerce marketing team, you can do more for less.
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Free up your schedule
Monitoring your reviews and online reputation, staying active on social media, writing blog posts, running Facebook ads and optimizing your product pages all take a lot of time. By letting our experts focus on growing your business, you free up your schedule, so you have more time to focus on managing your online store.
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Stay up to date with trends
E-commerce marketing is not a static thing. It’s always changing and evolving. Online stores that fail to keep up with the changes end up getting lost in the crowd. When you work with your own dedicated e-commerce marketing team, you can keep up with the latest marketing trends and grow your online store.
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Maximize your ROI
Every online store needs e-commerce marketing. It’s not only critical to your visibility, but also to your ability to stand out from your competitors and attract new customers. But, not all e-commerce marketing strategies are made equal. Get more out of your marketing investment by working with professionals who know how to maximize it.
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Focus on what matters most
Very few people who own online stores get into the business because they love e-commerce Facebook ads or SEO. They do it because they’re passionate about the product they’re selling and the customers they’re serving. By working with a dedicated marketing team, you free up yourself to focus on what matters most — serving your customers.
Real e-commerce businesses real results
As an e-commerce business your business is only as strong as your stream of leads. Marketing 360® has helped e-commerce businesses like yourself build their brand presence, improve their business operations and drive e-commerce business leads.
After one year with Marketing 360®, e-commerce businesses saw these fantastic results*
954%
increase in website traffic
39,118%
increase in overall impressions
5,243%
increase in overall clicks
3,429%
increase in conversions (leads and sales)
14,111%
increase in organic impressions
2,056%
increase in organic clicks
939%
increase in organic keyword rankings
2,081%
increase in social clicks
3,193%
increase in ad impressions
2,683%
increase in direct impressions
Online store marketing FAQs
Why is e-commerce marketing important?
With millions of e-commerce businesses operating today, online stores face a lot of competition. The right e-commerce marketing strategy is critical for increasing visibility, standing out from their competitors, and driving sales and repeat business. In short, e-commerce marketing is critical to a modern online store’s success.
How do you create an e-commerce marketing strategy?
There’s no such thing as a one-size-fits-all e-commerce marketing strategy. To find an e-commerce marketing strategy that works for your unique online store, you first need to identify your audience. This will help to inform the marketing channels and strategies you choose. You should also define your goals. From there, you can create a marketing strategy for success.
What does inbound marketing look like for online stores?
Inbound marketing is about connecting with prospective customers who are already looking for or interested in what you have to offer. This is the opposite of outbound marketing tactics, like cold calling or billboards, and it tends to drive better results. The best inbound e-commerce marketing strategies include SEO and content marketing and social media management.
How do you generate e-commerce customers?
There are many ways for an online store to generate e-commerce customers and sales. First, online stores can connect with people actively searching for the products they offer on Google with SEO and Google Shopping ads. Online stores can also generate sales with social media advertising, email marketing and many other strategies.
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